Veröffentlichung in der Fachzeitschrift "Electronic Markets"

Unser Lehrstuhl hat einen Artikel in der Fachzeitschrift "Electronic Markets"  veröffentlicht.

Autoren: Simon Albrecht, Bernhard Lutz, Dirk Neumann

Abstract in englischer Sprache:

Blockchain ventures rely on a distributed funding instrument called initial coin offering (ICO). Since ICOs are not regulated, potential investors face information asymmetries and decision-making under uncertainty. In this study, we investigate whether blockchain ventures can effectively reduce these information asymmetries by utilizing signaling mechanisms on Twitter and how the resulting effects differ from those in conventional market environments. Based on a corpus of 144,492 tweets from 522 ventures, we provide empirical evidence that positive language and a high, yet steady level of interactivity with the community are linked to higher funding, while frequent stressing of time frames has the opposite effect. To the best of our knowledge, this presents the first study to analyze how the textual content of tweets can be linked to the success of blockchain ventures.

Link: https://doi.org/10.1007/s12525-019-00371-w